The difference between African and Asian elephants- CUSTOMER and CLIENT

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One of these things is not like the other…but at first it might be hard to see the difference between African and Asian elephants. After all, they’re both big, and grey, and trunked; how much does their zip code really matter at the end of the day?



Many people use the words “client” and “customer” interchangeably; they say there is not much difference between them.

The difference between them can at first seem quite confusing. However, the difference can best be seen in terms of an ongoing business relationship.




 Differences Between Customer and

Client.

Customer :
A person who purchases goods and services, from the company is known as the Customer.

Client:
A person who  refers to someone who seeks professional services from the company.




Customers are what we get when we take a persons money and do nothing to create a connection with them and not worry about ever getting them to spend their money again with us sometime in the future.

A Client is what we create when we make a connection and build a relationship with a person or business that can benefit from using our products or services.

 It's what we get when we get to know the person who may someday hand us over their hard earned money knowing that we will be there for them and take good care of them.

 A Client is what we create when we create an experience around the relationship we build with them.
 
  In order to get a client you need to build a relationship in the first place. To be able to keep a client and have them referring their family and friends you need nurture and care for that relationship on a regular basis. The way we build relationships are thru experiences.

  These are such critical questions that we all need to explore.

Do we have the customer or the client?























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