Managing the Business through a Crisis

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By nature, most people avoid planning for crisis situations. After all, there is so much to do in the here and now without trying to second guess the future.

 Business leaders are no exception when it comes to the often thankless task of crisis planning. Unfortunately, disaster can strike any company, at any time. Even more difficult than actually planning for such an occurrence is the task of determining what possibilities to plan for.


Here are five tips to navigate the storm.
Act carefully but quickly.


In diagnosing the problem, a capable leader must work with a dedicated team to craft a strategic plan. All options must be brought to the table and weighed, no matter how difficult or undesirable they might seem. Once a decision has been made and a plan has been developed and vetted, it must be put it into action as quickly as possible.
However, remember that careful and quick must go hand-in-hand at this juncture.

Ensure Strong Leadership.
Strong, highly visible corporate leaders build strong corporate cultures, rich in values. These values will not only serve as a foundation for your crisis planning initiative, but, in the face of a crisis they will determine how well your company responds.


Communicate Timely and Consistently.
Your company’s brand is directly dependent on timely communications with internal and external stakeholders, beginning with problem acknowledgment and ending with air-tight solutions.

Trust the insiders you should trust.
Involve key insiders who either have a stake, have knowledge that will help in analysis or planning, or will be significantly impacted. Engage all key stakeholders.
Be proactive, not reactive.
Obvious in theory but difficult in practice. That's because the line between proactive and reactive isn't always clear. however, you should be able to tell the difference. Objective assessment and planning leads to calm and confidence. You'll know when you're ready to act. Then it's all about execution.











A quick and measured response to a critical situation will lessen the adverse effects on your organization and its bottom line. That is why it is essential to know how to be able to identify and deal with these situations as soon as they arise.

















































































































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