The Deadline! Q4 – Can Make or Break Your Business.
It’s the
fourth quarter. Your sales numbers aren’t where you’d like them to be. The
calendar is changing. The minutes are ticking down.
You may be
feeling discouraged, annoyed, even angry. You can do all that. Or, you can get
motivated.
For many
organizations Q4 is always the biggest sales quarter of the year. And there are
a few reasons for this:
- Many buyers are trained to buy at the end
of the quarter or year. They know that companies are more likely to discount
the later it gets, so they wait and get ready to buy.
- In many companies, if business leaders
don’t spend their budget, they may lose it altogether. As the end of the year
approaches, prospects will divert excess money to priorities that are now
financially feasible to tackle.
- Conditions in a company change throughout
the year: Champions get hired, blockers get fired, priorities change. Things
might be drastically different in Q4 than they were in Q1.
there are
some things you can do to make this quarter “merrier and brighter” for your organization:
Know Where
You Stand
Before you
make too many assumptions about what you’ll sell and where your profits will
be, you need to know where you stand in your business.
Knowing how
much you’ll realistically earn by closing time on December 31st will give you a
better idea about what you’ll need to do to prepare to get the most out of the
fourth quarter.
Set a goal
Be very clear about what you want to achieve in Q4. If you decide you want to
hit 110% or 120% or 150% of your quota, commit to doing the necessary
activities to reach that number.
Talk to Your
Staff
Plan an in-depth conversation with all of your employees. The purpose of
this meeting should be twofold: it is a chance to give feedback, and ask for
suggestions. Give your employees in-depth feedback about the areas in which
they are excelling and areas in which there is room for improvement.
Your
employees are on the front lines and often offer the most candid and useful
feedback when it comes to “everyday” tasks and processes. They also are likely
to be the ones who have the most frequent, and therefore most insightful,
feedback on client or customer relationships.
Determine an
action plan
Sit down with your yearend goal and determine the best action
plan and figure
out what steps you can take to making that goal happen.
Beside that,
set manageable dates and check-in times to measure your success. These
check-ins are also key to keep you accountable.
Incentivize
year end contracts
if closing deals before year end will help your
organization, what can you offer the client to help speed up their decision
making process?
Put Your
Customer First
Companies who get too involved in their numbers and statistics
can sometimes forget about the customer. That’s why it’s important to look at
the way your clients engage with your business.
Look at the
positives and the negatives. Think about ways you can improve the customer experience
during this busy time and plan on how you’ll implement these improvements.
Thinking
ahead
As you can
see there are many opportunities that exist to get back on track for Q4, as
well as set yourself up for success into next year.
Q4 can be
huge to your organization success if you
prepare correctly. Start with a winning attitude, and tell yourself that you
will do everything in your power to exceed your goals.
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