The Deadline! Q4 – Can Make or Break Your Business.





It’s the fourth quarter. Your sales numbers aren’t where you’d like them to be. The calendar is changing. The minutes are ticking down.

You may be feeling discouraged, annoyed, even angry. You can do all that. Or, you can get motivated.

For many organizations Q4 is always the biggest sales quarter of the year. And there are a few reasons for this:

-       Many buyers are trained to buy at the end of the quarter or year. They know that companies are more likely to discount the later it gets, so they wait and get ready to buy.

-       In many companies, if business leaders don’t spend their budget, they may lose it altogether. As the end of the year approaches, prospects will divert excess money to priorities that are now financially feasible to tackle.

-       Conditions in a company change throughout the year: Champions get hired, blockers get fired, priorities change. Things might be drastically different in Q4 than they were in Q1.


there are some things you can do to make this quarter “merrier and brighter” for  your organization:


Know Where You Stand

Before you make too many assumptions about what you’ll sell and where your profits will be, you need to know where you stand in your business.

Knowing how much you’ll realistically earn by closing time on December 31st will give you a better idea about what you’ll need to do to prepare to get the most out of the fourth quarter.


Set a goal
Be very clear about what you want to achieve in Q4. If you decide you want to hit 110% or 120% or 150% of your quota, commit to doing the necessary activities to reach that number.


Talk to Your Staff
Plan an in-depth conversation with all of your employees. The purpose of this meeting should be twofold: it is a chance to give feedback, and ask for suggestions. Give your employees in-depth feedback about the areas in which they are excelling and areas in which there is room for improvement.

Your employees are on the front lines and often offer the most candid and useful feedback when it comes to “everyday” tasks and processes. They also are likely to be the ones who have the most frequent, and therefore most insightful, feedback on client or customer relationships.







Determine an action plan
 Sit down with your yearend goal and determine the best action plan and figure out what steps you can take to making that goal happen.
Beside that, set manageable dates and check-in times to measure your success. These check-ins are also key to keep you accountable.


Incentivize year end contracts
 if closing deals before year end will help your organization, what can you offer the client to help speed up their decision making process?




Put Your Customer First
 Companies who get too involved in their numbers and statistics can sometimes forget about the customer. That’s why it’s important to look at the way your clients engage with your business.
Look at the positives and the negatives. Think about ways you can improve the customer experience during this busy time and plan on how you’ll implement these improvements.
 
Thinking ahead

As you can see there are many opportunities that exist to get back on track for Q4, as well as set yourself up for success into next year.
Q4 can be huge to your organization  success if you prepare correctly. Start with a winning attitude, and tell yourself that you will do everything in your power to exceed your goals.





















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