The Deadline! Q4 – Can Make or Break Your Business.

It’s the fourth quarter. Your sales numbers aren’t where you’d like them to be. The calendar is changing. The minutes are ticking down. You may be feeling discouraged, annoyed, even angry. You can do all that. Or, you can get motivated. For many organizations Q4 is always the biggest sales quarter of the year. And there are a few reasons for this: - Many buyers are trained to buy at the end of the quarter or year. They know that companies are more likely to discount the later it gets, so they wait and get ready to buy. - In many companies, if business leaders don’t spend their budget, they may lose it altogether. As the end of the year approaches, prospects will divert excess money to priorities that are now financially feasible to tackle. - Conditions in a company change throughout the year: Champions get hired, blockers get fired, priorities change. Thi...