what is your story?

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One of the greatest lessons I’ve learned over the past years is how powerful storytelling in sales can be.

Nothing succeeds like success! And in sales nothing succeeds quite like success stories. Are you sharing yours? Why not? The secret is in how you share your successes.



Look at your sales history and pick out an accomplishment. Now tell the story behind the accomplishment. It states that you helped a past client increased sales 60%. But tell how you did it; Cite a "before vs. after" description. What was the secret? Stories that reveal secrets captivate.
I always try to incorporate stories when I’m  describing a product for a few reasons:

Effective Communication

Sometimes the easiest way to explain something is through anecdotes. People may not be familiar with your product, but they’re likely familiar with a common scenario that everyone has experienced at one time or another.

Some Science?

a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.

Success stories offer a setting, a situation and a solution. Remember, you're the hero of your stories. Your decisions, actions and insights made the difference.

 
 















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